I know that ICology listeners come from all over the world but a celebrity listeners from the North Pole sent me a video asking for help. It's a busy time of year for Santa but he has a problem that he's hoping ICology listeners can help with.

Watch the video.

Santa: Ho, ho, ho! Longtime listener, first-time caller. Big fan of the ICology podcast here at the North Pole. Christmas is just a month away and I'm makin' my list and checkin' it twice, but I have a problem I think your listeners can help me with. I have low elf engagement. The surveys all say it.

The elves can all play reindeer games on their breaks. They all have access to unlimited syrup in the cafeteria. I even gave them a great dental plan! But nothing changes! What can I do to improve elf engagement at this critical time? Ho, ho, ho! Help me out, and I'll put your listeners on the nice list. Well, so long! Ho, ho, ho, ho, ho!

Do you have advice for Santa?

It's very easy to share your tips, all thanks to Something Else. It's a new video series from ICology where I ask the questions and communicators provide the answers. But instead of me, this time it's Santa who needs your help.

When you shoot your video, please record it in landscape mode and introduce yourself before sharing your valuable insights. Don't worry about it being polished but make sure the audio is strong.