Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners. In recent years there’s been a push to shop with small businesses and to increase spend with minority-owned businesses, but is there more we can do? Our guest Stephanie James with the Central Indiana Women’s Business Center will share some ideas for rethinking our strategies for engaging with small businesses. 

Register here for this free virtual event, to be held Wednesday, November 16, at 9 a.m. Eastern.