The #choosetochallenge campaign for this year’s International Women’s Day resonates deeply with ICology and our community of internal communicators. 

Individually, we're all responsible for our own thoughts and actions - all day, every day. And as a group, we should hold each other accountable. 

We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women's achievements. Collectively, we can all help create an inclusive world.

So what can we do?

• Representation matters! Celebrate and highlight the achievements of women, particularly women of colour

• Put your money where your heart is: support women-owned businesses and invest in charities that work towards equality around the world. 

• Watch your words: be conscious of language that disparages women, even subtly.

• Speak up and speak out: when you feel safe to do so, call out biases and discrimination.

From challenge comes change, so let's all choose to challenge.